The idea of ‘arches’ was first introduced by Dick and Mac McDonald as arch shaped signs on the sides of their then ‘walk-up hamburger stand’. From an angle, those arches looked like the letter “M” and thus, were incorporated in the McDonalds logo as a merger of the two golden arches together.

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The BMW medallion represents a propeller of a plane in motion, and the blue represents the sky. This is because BMW has built engines for the German military planes in World War II. The colors are the national colors of Bavaria, which now forms a part of Germany.

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The four rings, which make up the Audi logo, represent the four companies that were part of the Auto-Union Consortium in 1932. They were DKW, Horch, Wanderer and Audi.

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The shapes of the 3 stripes on the logo represents a mountain,pointing out towards  the challenges that are seen ahead and goals that can be achieved.

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The company name derived from the surname of its founder, Rene Lacoste, a world renowned tennis player then. Rene Lacoste was nicknamed the “crocodile” by the press after he made a bet with the captain of the French Davis Cup team. Apparently, Rene was promised a crocodile skin suitcase, something that was very important to the team, should he win the match.
Though he lost the match, the public stuck with the nickname “crocodile” and Rene then decided to have a crocodile embroidered on his blazer, which he wore to the court. Fast forward to the time Rene had to get an identity for his business.


The crocodile was made part of Lacoste’s brand identity.


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The above symbol has almost every product / equipment / service they produce worldwide i.e. a symbol for each aspect of the business.

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This logo actually has two hidden messages. Firstly, it features an N and a W in negative spaces. Secondly, the triangle in the circle points northwest as if it's a compass.

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Between the letter F and the speed marks is the number one.

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What's highlighted in the pink is the number 31, which is the number of flavors they offer.

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You might think the arrow does nothing here. But it says that amazon.com has everything from a to z and it also represents the smile brought to the customer's face. Wow, that is quite deep.  

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This logo is too good. For the name Eight, they have used a font in which each letter is a minor adaptation of the number 8.

Eighty-20 is a small consulting company which does sophisticated financial modeling, as well as some solid database work. All their work is highly quantitative and relies on some serious computational power, and the logo is meant to convey it. People first guess that 20% of the squares are darkened, but that turns out to be false after counting them. The trick is to view the dark squares as 1's and the light squares as 0's. Then the top line reads 1010000 and the bottom line reads 0010100, which represent 80 and 20 in binary. Kinda like the surreal green screen of The Matrix, they want us to read stuff in binary

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I liked this logo of a hair stylist for the cheeky humor it brings to the (dressing) table.

This was a logo created for a puzzle game called Cluenatic. This game involves unraveling four clues. The logo has the letters C, L, U and E arranged as a maze. and from a distance, the logo looks like a key.

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The above are two magazines from the Readers Digest stable. Again, the attempt to communicate what it is about quite figuratively through the logo catches my attention.

The above logo is for an editing studio. I like the way the logo attempts to convey what they do.

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The SUN Microsystems logo is a wonderful example of symmetry and order. It was a brilliant observation that the letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction. Spectacular.

Yeah, I am talking about the 'arrow' that you can see between the E and the x in this logo. The arrow was introduced to underscore speed and precision, which are part of the positioning of the company.

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I am not sure how many of you have noticed a hidden symbol in the Federal Express logo

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The brilliant logo for the popular ski resort located in California not only looks like a big “M” but it can also be interpreted as mammoth, a mountain, and a ski trail.

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There is a biker in there somewhere. Can you see him? He is literally on Tour. Notice how the “o”, “u”, and “R” all come together along with the yellow dot to form the image.

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The star in three corners represents the Mercedes-Benz dominance on land, sea and air.

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The two middle T's in Tostitos shows two friends sharing some tortilla chips and salsa.

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Look closely at the "o." Do you notice anything? It's actually the flag of Denmark. This wasn't always the original intention. Coca Cola discovered that part of its logo looks like the Danish flag, which has been named the happiest country on earth. Once they discovered that, they set up a media stunt in Denmark's biggest airport, where they welcome people with flags. Still can't see the flag? Here you go:
Look closely at the giraffes' legs. You'll see the animals are within a big city!
On the left corner if we zoom, we find:

When you first look at it, it looks like only a map of Africa. But take a closer look and you'll see an adult and child facing each other.

Look at the negative space in the lowercase E - it's an elephant's trunk!

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At first you just see the word VAIO, but look a little closer and you'll see the first two letters represent an analog symbol and the last two letters are binary.

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This was a logo designed in-house for some internal event at IBM. I like that they are quite relaxed about the logo, unlike certain other companies who do not like the logo to be tampered with in any way even for internal promotions.  

Krishnendu Krishnan

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Another famous one, anyone over 50 will connect NBC with a Peacock. Ever since they came out with their new logo though, the peacock has been a little harder to spot.

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Yoga Australia Logo: At first glance the logo may look like a simple picture women's silhouette in a yoga pose, but if you take a second look at this image, you'll see how the negative space between her leg, hips and arm looks like Australia.

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London Symphony Orchestra: Do you see the “LSO” letters or an orchestra conductor?

While Pac Man has a way of showing up in strange places, how about the LG logo? All you have to do is tilt it a little to the right and then shift the “nose” upwards. South Koreans are awesome.

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The white space in this logo pops out a whole lot more than in some of the others so it shouldn’t be that hard to spot the monkey and lion staring each other down.